The Journey So Far

Hi there! Johannes here—a driven and versatile individual with roots in Finland and a heart that beats a little extra for Södermalm.

The dream of running my own business has been with me since childhood. With both parents as entrepreneurs, it’s always felt natural for me to follow the same path.

As a kid, I was constantly running around with a camera in my hand, filming everything I saw and proudly uploading my creations to YouTube. Now, as an adult, being able to work with photography and film production feels like a dream come true. Combining photography and film production with marketing and web design is incredibly rewarding, allowing me to merge creativity with strategy in a way that helps my clients stand out and achieve their goals.

Beyond my professional work, I have a big passion for dogs and their well-being. Once a month, I partner with the amazing organization Hundar Utan Hem (Dogs Without Homes) to transport rescue dogs from Ireland to Sweden, where they’re placed with loving families.

I’m also the founder of Pawcycle.se, an online store where I collaborate with companies that supply old ropes otherwise destined for disposal. I repurpose these materials to handcraft unique and sustainable leashes and collars.

Having variety in my daily life is what keeps me motivated. I love facing new challenges and opportunities every day, and I’m excited to continue growing and contributing to the projects and causes I care about.